A blank icon or “unknown token” label kills trust—and invites look‑alikes. Our new guide shows the exact Logo‑to‑Price workflow Solana founders use to make Phantom display token name, symbol, and crisp token icon (for every holder), then surface a live USD price and chart. Learn how to publish a clean metadata JSON on IPFS/Arweave, create on‑chain metadata with Metaplex (mpl‑token‑metadata), QA recognition across fresh wallets, and enable pricing with real DEX liquidity (Raydium/Orca) plus correct indexer mappings. Includes a 15‑minute launch checklist you can hand to your dev team.